Find true fulfilment with entrepreneur Luke Burgis’ new book Wanting

Posted on 1st July, 2021

Wanting: The Power of Mimetic Desire, and How to Want What You Need is a groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.

Humans don’t desire anything independently. Human desire is mimetic – we imitate what other people want. In this essential book, Luke Burgis shows us how to work with mimetic desire to turn blind wanting into intentional wanting, and take back control of what we want.

Published in the UK on 1 July, Wanting was selected as a Financial Times Business Book of the Month for June and has stormed the digital landscape, featuring in Initialized Capital, The Daily Stoic, Finding Brave, The Hidden Forces, The Gabby Reece Show and more. 

Luke Burgis is the founder and director of Fourth Wall Ventures, an incubator for people and companies that contribute to the formation of a healthy human ecology. He graduated from NYU Stern School of Business and later from a pontifical university in Rome, where he studied theology.

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Praise for Wanting

‘A spellbinding read’ – Adam Grant

‘Luke Burgis makes Girard’s ideas come alive for those of us who don’t have a Ph.D. in literary studies. This fascinating and playful book will be of particular help for anyone who leads or manages people’ – Jonathan Haidt

I love the book‘ – Ryan Holiday

‘Offer(s) some fresh perspectives on our desires, what is really driving them and how we take more control’ – Financial Times, Best June Business Books

‘By helping us understand the destructive power of mimetic desire, Burgis offers a way to extricate ourselves and our communities from its harmful grip to form a more human, empathetic, and value-based world’ – Stephen Hanselman, co-author of Lives of the Stoics

‘Luke Burgis has produced the go-to book on this topic‘ – Tyler Cowen