Free Time

Jenny Blake

Time is not money. Time is life force.

Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company’s profit and potential?

Your time is far more precious than money. It is your presence, your memories, your quality of life. As a business owner, you are already paying a risk and pressure tax. For many, growth fuelled by added stress is not worth the trade-off. You have an urge to simplify and streamline.

Free Time is not about working as little as possible. Nor is it about creating a lifestyle business purely for one’s own gain. It is about creating a life-giving business energizing every single person who is a part of it, from the owner to team members, to clients and community. Free Time is about making small investments now to create greater optionality in the future.

Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively while earning abundantly, so you can make your greatest contribution as a business owner.


ISBN: 9781800751453

Published: July 7, 2022


ISBN: 9781800751460

Published: July 7, 2022


Reviews for Free Time

‘This book is a revelation’ Oliver Burkeman, author of Four Thousand Weeks

‘As Jenny Blake says in Free Time, “how we bake is as important as what we make.” Having run a multinational organization and now my own Delightfully Tiny Team, I know that heart-based business is possible for organizations of any size, and we need it now more than ever’ – Howard Behar, author of The Magic Cup and former president of Starbucks Coffee

‘A brilliant, insightful read’ – Mori Taheripour, author of Bring Yourself

Stress is a systems problem. This was one of the more arresting statements I’ve read in a business book in a long time. Jenny offers an important vision of entrepreneurship freed from burnout and overload’ – Cal Newport, New York Times bestselling author of A World Without Email and Deep Work

‘Most entrepreneurs start their businesses in search of freedom; but to hold onto it, we have to protect our time. Free Time is a treasure trove of inexpensive, efficient ways to liberate ourselves from tasks that drain the life out of us – so we can do what we love and reclaim our peace, freedom, and passion’ – Elaine Pofeldt, author of The Million-Dollar, One-Person Business and Tiny Business, Big Money


Jenny Blake

Jenny Blake helps forward thinking organizations and individuals map what’s next. She is an international keynote speaker and author of Pivot: The Only Move That Matters is Your Next One, winner of the Axiom Best Business Books award in the careers category.

Jenny hosts two podcasts with over one million downloads combined: Free Time for heart-based business owners, and Pivot with Jenny Blake for navigating change.

After two years as the first employee at a political polling start-up in Silicon Valley, followed by five years at Google in training and career development, Jenny moved to New York City in 2011 to launch her own business. Jenny loves yoga and buys too many books. She lives with her husband, a contemporary artist, and their ‘angel in fur coat’ German Shepherd pup.

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